Exterior design: tidy, modern, clearly visible both day and night
The external design of the dealerships are to be completely revised. The new appearance of the ŠKODA dealerships will be the brand’s powerful statement both day and night – clear, transparent, modern and open. Recognizable elements provide unique orientation. An important aim is to improve the visibility of the buildings. “Customers should be able to identify the ŠKODA partner as such at first glance,” explains sales chief Eichhorn.
It is all to do with clarity: Reducing everything to the bare essentials for the customer was the architects’ motto. The architecture has been tidied up, now based on simple shapes, a few clear colours, modular design elements and a modern light concept. The key features of the dealership’s new exterior are:
The green entrance set in front of a glass wall, utilizing daylight
The large communications wall next to the entrance to the dealership
The logo wall with the new ŠKODA logo on the side of the building
A white frame, running along the sides and top of the building façade
Dark-grey cladding
New pylons (with brand logo and dealership name) and flags
The newly developed cladding for ŠKODA dealerships will be kept principally in dark-grey. This conservative tone forms an ideal background for all ŠKODA design and signal elements. The entrance side of the building consists of large, top to bottom glass elements, through which natural light can enter the interior.
At the front of the building, ideally to the right of the entrance, there is to be a huge communications wall. The standard size 8 x 8 metre wall is a real eye-catcher and gives a direct approach to customers. There are two possible variations: presenting new models on a large banner or a large LED screen. In addition to the five standard sizes between 4 x 4 and 8 x 8 metres, custom sizes will be possible, depending on the needs of the individual ŠKODA partner. The large ŠKODA Logo on the upper third of the wall is an integral part of communication wall. This will be lit up at night.
Another distinctive design element for all renovated ŠKODA dealerships will be a white frame running along the sides and top of the façade. The facing covers the entire façade and gives the building a clear optical structure. The area running horizontal to the white frame will be closed at the bottom with a narrow, green stripe, running over the entire width. The whole forms the perfect backdrop for the sign, consisting of the name of the dealership and the redesigned ŠKODA writing. The white frame indicates the main façade with the entrance area and should be clearly recognizable from the street. At night, an intelligent light concept provides illumination – naturally in ŠKODA-Green.
Customers shall enter the future dealerships through a newly designed entrance in ŠKODA-Green. Out of the hours of daylight, it will be illuminated in green to give a warm ŠKODA welcome. The entrance arch itself is not connected to the building, but rather serves as a free-standing element with its own foundations. The advantage of this modular solution is that it can be adapted to the individual needs of each dealership in terms of size.
For people to clearly recognize the dealership as a ŠKODA centre from the side, the side of the building will feature a large logo wall. The white façade extends almost seamlessly from the front panel in five modular increments of four to eight metres well over the side of the building, from floor to roof – similar to the communication wall on the building front, only without posters or the LED wall. Here, the ŠKODA logo is also illuminated at night.
All new design elements are modular and extremely flexible in their construction. This means that they can be adapted to the individual circumstances of the dealership. The new concept can be used simply for virtually any existing ŠKODA centre. The same is true of the future flags and pylons with the new ŠKODA corporate design.
Pure ŠKODA service centres will be fitted with some design elements as well, they will for example receive a sign saying ‘ŠKODA Service’ incorporating the new corporate design.
The new ŠKODA Showroom: friendly, bright, inviting
Fresh colours, clarity, openness and transparency – this is also distinguishes the new interiors of ŠKODA dealership showrooms. Simultaneously the new concept allows fast, direct and easy communication with the customer. “The dealership is the central location of the customers’ experience. This is where they come into direct contact with the brand and products. The new look is welcoming, approachable and modern. In short: Our cars and their modern design will be presented in an appropriate environment,” says sales chief Eichhorn.
Interior designers placed the highest priority on functionality and clear orientation options for the customer. The design fully follows function. It is exactly the same with the new showrooms as with the exterior; all new features are designed from the customer's perspective. New design features, quality materials and advanced communication areas will come into use. White as the base colour, complemented by Green, to the warm wood-tones of the new furniture, enhanced by effective lighting solutions. All of those make for a great atmosphere. The rooms are airy and spacious.
On entering the dealership through the green lobby, customers will get their first glimpse of the new highlight wall directly across from the entrance. This is a central part of the showroom. The wall consists of two sections: at the top, the large ŠKODA logo; underneath there are graphic motifs that can be exchanged freely. The wall serves as a background for any current ŠKODA vehicle, known as the ‘Hero Car’. This offers the respective dealer an attractive place to present to the latest models. The vehicle is exhibited on a prominently-highlighted surface.
The first point of contact for the customer is the welcome area, which, based on the new showroom concept, is located between the entrance and highlight wall. This is where customers will be greeted warmly. Customers should not have to go looking for a ŠKODA representative first.
The newly designed waiting room is directly adjacent. This is where customers can take a seat on comfortable lounge furniture should they need to wait for a consultation. A well-equipped kids’ corner shall also be available. In addition, the interior designers have provided a brand wall, where there will be a coffee and drinks station as well as current merchandising articles and brand accessories.
The new ŠKODA Showroom: friendly, bright, inviting
Fresh colours, clarity, openness and transparency – this is also distinguishes the new interiors of ŠKODA dealership showrooms. Simultaneously the new concept allows fast, direct and easy communication with the customer. “The dealership is the central location of the customers’ experience. This is where they come into direct contact with the brand and products. The new look is welcoming, approachable and modern. In short: Our cars and their modern design will be presented in an appropriate environment,” says sales chief Eichhorn.
Interior designers placed the highest priority on functionality and clear orientation options for the customer. The design fully follows function. It is exactly the same with the new showrooms as with the exterior; all new features are designed from the customer's perspective. New design features, quality materials and advanced communication areas will come into use. White as the base colour, complemented by Green, to the warm wood-tones of the new furniture, enhanced by effective lighting solutions. All of those make for a great atmosphere. The rooms are airy and spacious.
On entering the dealership through the green lobby, customers will get their first glimpse of the new highlight wall directly across from the entrance. This is a central part of the showroom. The wall consists of two sections: at the top, the large ŠKODA logo; underneath there are graphic motifs that can be exchanged freely. The wall serves as a background for any current ŠKODA vehicle, known as the ‘Hero Car’. This offers the respective dealer an attractive place to present to the latest models. The vehicle is exhibited on a prominently-highlighted surface.
The first point of contact for the customer is the welcome area, which, based on the new showroom concept, is located between the entrance and highlight wall. This is where customers will be greeted warmly. Customers should not have to go looking for a ŠKODA representative first.
The newly designed waiting room is directly adjacent. This is where customers can take a seat on comfortable lounge furniture should they need to wait for a consultation. A well-equipped kids’ corner shall also be available. In addition, the interior designers have provided a brand wall, where there will be a coffee and drinks station as well as current merchandising articles and brand accessories.
